SWIGGY SERVICE PERFORMANCE

Abstract

This study assessed the factors (Income level) influencing the frequency of purchase from local restaurant through swiggy using data collected from a sample of 101 consumers in south Chennai.  The empirical results of one way Anova model revealed that socio-economic characteristics of the consumers (gender and Income level) and the consumers’ preference and frequency of buying behaviour. It clearly shows the efficient services rendered by swingy, appropriate marketing strategy followed by them such as deliver the food and groceries at the doorsteps of consumers and overcome the problems faced by the consumers by  providing  genie services (Anything from anywhere to anybody).