Factors Affecting Adoption of Green Banking by Customers in India: A Quantitative Study

Abstract

There are a number of variables that can affect whether Indian consumers choose green banking. Raising customer awareness of sustainability issues and environmental difficulties is crucial for promoting green banking. It is possible to accomplish this through public education campaigns and focused communication tactics. Adoption rates can also be significantly influenced by how readily accessible and available green financial services are. Customers that care about the environment may be drawn to banks that offer a variety of green banking services, such as credit cards that are environmentally friendly or loans for renewable energy projects. Government regulations and policies may compel or encourage banks to use green banking techniques, which may affect client behaviour. Banks can get an advantage in the market and attract customers that value social and environmental responsibility by putting an emphasis on environmental sustainability. The adoption of green banking by clients in India can be significantly influenced by a combination of these factors.